ABOUT THE MERMAID GIRL
The Sampaio sisters were born in Aracaju-SE, with a foot on the beach and the other on the runway. From the start, the sisters aimed at conquering the world with their charisma and focus.
They moved to São Paulo and continued in the playful world of fashion. After years traveling, going to Paris, Milan, Portugal, Mexico and the US, they felt they were ready to start their own business.
Thus, as a need for expression, in 2015 they created Menina Sereia [Mermaid Girl], a materialization of a childhood dream, a 4 pillar brand, representing childhood and family memories, the boy who passed by in his bike selling “saroio, pé de moleque” [typical treats], a longing for the beach, the sea… ; wind: that brings art, freedom of expression, creation, a cornerstone to promote new artists; flora: bringing the beauty of the flowers, plants of nature and the prime pillar that brings in the luggage the essence of each trip, from which the twins draw inspiration.
Menina Sereia [Mermaid Girl] is an accessory that came to bring practicality, modernity and liveliness to beach fashion. The brand brings Wrap Around Towels and Kimonos for every biotype and public, designed to spoil and bring even more to light the world’s beach fashion.
The brand has worked with large e-commerce in Brazil, Dafity, DayShopping, Nomadi (USA), developed partnerships in the BoatShow with the well-known companies Azimut and Cimitarra and for the summer project they developed partnerships with Chilly Beans and Espaço Lazer.
Making a dream come through, the Sampaio twins have already conquered the heart of the Brazilian mermaids and now they seek to mermaid other seas.